Custom-printed stand-up pouches have become essential for Australian food and beverage brands looking to elevate their product presentation and brand recognition. But understanding MOQ, lead time, and pricing is critical before placing your first order.
MOQ (Minimum Order Quantity):
Digital printing allows for lower MOQs, often starting from 500–1000 units—perfect for boutique or launch-phase brands. Rotogravure, used for large-scale runs, requires MOQs of 3000–10,000 due to setup costs.
Printing Methods:
- Digital: Fast, flexible, suitable for short runs or frequent design changes.
- Rotogravure: Better for color accuracy and unit cost efficiency at higher volumes, but less flexible.
Lead Times:
- Local suppliers may deliver within 10–15 business days after design approval.
- Overseas manufacturers may take 4–6 weeks, excluding customs clearance.
- Always confirm proofing stages and delivery schedules before finalizing.
What Drives the Cost?
- Material: Kraft with windows, foil layers, or PE laminates affect cost.
- Print Method: Digital has no plate costs; gravure does.
- Add-ons: Ziplocks, tear notches, and degassing valves add to total price.
Pro Tip:
To balance budget and brand presence, start with digital printing and lower MOQ. Use plain stock bags with stickers during testing phase, and scale into full custom print as your sales grow.Custom pouches are more than packaging—they’re your silent salesperson on the shelf. With the right supplier and print method, Australian SMEs can launch branded packaging that aligns with FSANZ compliance and market appeal.